Walgreens is…

The concern about H1N1 is being accelerated by
fan page viralocity. Thanks to Walgreens who is
telling it’s 350k + fans to “Arm yourself”tm so that
together “we can fight the flu.”

It’s a compelling message and well-designed campaign.

Along with specific action steps to help avoid the flu
and news directly from the CDC, Walgreens is doing
a great job spreading it’s brand message:
There’s a way to stay well.

Here’s yet another great example of how to use a personalized
Facebook fan page landing page to spread your message
like a (you guessed it) virus:)

Oh yeah, for all of you Bill Maher fans, maybe this will give
you some ideas on how to get your message out there.

Ok, this one is a little personal today.

If you know me, you likely know that every
year I like to celebrate my birthday and the
unofficial start of ski season by heading down
to The Palace of Fine Arts in SF to enjoy the
mayhem of the annual Warren Miller ski movie release.

Since moving to San Diego, the tradition has
changed. But now I can find out where this years
Warren Miller movie is playing by visiting,
you guessed it, their Facebook fan page
personalized tab ‘Tour Dates.’

Welcome to ski season everyone…

See you at Dynasty

In honor of the troops and  the organizations
that serve them, we salute the
Iraq and Afghanistan Veterans of America
for a well timed Facebook fan page campaign
launched on Veteran’s Day 11/11/09.

The IAVA has done a great job
engaging their fans to ’share’ with friends the launch of
their new ‘We’ve Got Your Back’ PSA campaign.

The IAVA fan page landing page tells visitors exactly
what they want them to do.

1. Become a Fan
2. Share the ad

That’s how you get fan page viralocity.

Almost 20k fans, 35 comments and 127 people ‘like this.’

Well coordinated, well designed, great cause…

We salute you!

Here’s an interesting example of a new trend to watch:

Articles are being written about how many people click
that they ‘like’ something that was posted on a fan page.

Since 7,500 people ‘like’ the new ‘Alice in Wonderland’
movie poster there’s a good chance that they may post the other two new
posters for the upcoming Tim Burton film.

Here’s the article.
Here’s the poster
Here’s the fan page

Watch this… the news is that people should:
Keep eyes peeled on that link during the day in case
the other two posters get posted.

Q. Why would Disney do that and waste what used to be
a perfectly good website strategy?

A. fan page viralocity

Brilliant use of your fan page Disney. Bravo…

Caution: Blatant Plug
Here’s a suggestion: Check out Fan Page Generator’s
brand new Movie Trailer Fan Page and consider using
it when you’re ready to launch the trailer:)

Dr. Joseph Mercola does…

And when you visit his Facebook fan page
you’ll know too.

Dr. Mercola has created the largest natural
health and healing website in the world and
is now building his Facebook fan page base.

With over 45k fans and one of the largest
email lists in the natural health movement
Dr. Mercola is changing the rules of the game.

He’s committed to helping people learn about
the benefits of non-traditional medical solutions
primarily through healthy living.

Check out Dr. Mercola’s fan page and be well.

Perhaps we should go from calling it the ‘Blue Light’ special
to the ‘Blue Facebook Bar’ special (on second thought, don’t do it)?

Sears is offering the “Black Friday VIP Sweepstakes
for a chance to win a $500 Shopping Spree.”

Sears is using their Facebook fan page to let customers
‘write reviews, discuss products and get advice before
you buy.’

With over 52k fans it looks like Sears might be selling a few
extra Sony Bravia HDTV’s this holiday season because of
the extra $500 discount their Facebook fans will receive.

Here is yet another example of how big companies
are embracing Facebook fan pages to connect their
brands with their target community.

According to Nestle, women should feel good about
saying ‘Oh Yes You Can’ to a little indulging treat every
once in a while. Which is why they have put their ‘Cowculater’
on their fan page.

Now women can instantly ‘cowclulate’
how many calories their low fat ice cream sandwich is
compared to a 2 oz. glazed doughnut.

Last glance they had over 5k fans (not all women) emotionally
engaged in sharing their favorite flavors and shock that something
that can taste so good could not be so bad.

Way to go Nestle, way to think out of the ‘cow’?

And you thought Facebook was just a fun place for college kids to connect…

HAAA HAAA. Oh sorry bout that.

Check out what Sheryl Sandberg had to say at her recent keynote to Advertsing Week.

Fans of American Airlines’ New York Facebook page got 10 percent-off coupons when the page reached 10,000 fans in May.

They now have 35k+ fans.

Let’s be honest. Not all of the comments are glowingly positive comments
but a recent article in The Columbus Dispatch titled “Airlines’ Social-Media
Use Takes Off says it well:

“There is a natural conversation that is already occurring,” Frizzell said. “The question is, are you part of the conversation, or are you going to let it happen about you?

One of the largest fan bases on Facebook is Skittles Candy.

It would be easy to simply write off the large fan base to the fact
that Facebook appeals to the Skittles demographic, but there’s more
to the story.

Skittles has done a masterful job relating to their customers.
Creative videos. Their fan page is unique, fun and very interactive.

There’s a reason they have 3.5 million+ fans.
Check out their page here.